NATURAL HEALTH STORE AND THERAPY ROOMS, BANBURY, OXFORDSHIRE.
Viridian vitamins, minerals & supplements
the vitamin company with an organic heart
Viridian Nutrition’s mission is to bring health and wellbeing to everything we touch. From the fields where much of Viridian’s ingredients are grown through to the recycling bank where the glass bottles are collected, Viridian wish to follow the ethical principle of ‘care for others as we care for ourselves.
At the heart of Viridian Nutrition is a philosophy that cares for the natural products movement supporting organic growing, the essential nature of health and whole food stores, the respectful preservation of ancient health traditions and the sensitive introduction of innovative complementary health foods, supplements and concepts.”
Amino acids are the building blocks of protein and are essential for many functions including; hormone synthesis, skin health, neurotransmitter production, growth, development and muscular health and maintenance. Of the 20+ amino acids found in nature there are some that are known as essential amino acids (EAAs) and are required for our survival.
Vitamin B is a composite of eight different vitamins B1, B2, B3, B5, B6, B7, B9 and B12. They play different roles in our bodies. Vitamin B is water soluble, which basically means that they dissolve in water and are not stored in our bodies.
Vitamin D is an essential nutrient that contributes to the normal function of the immune system and blood calcium levels which in turn supports the maintenance of normal bones and teeth. As fear of sun-exposure has grown and lifestyles have become more sedentary, exposure to the sun has dropped dramatically and vitamin D deficiency and the incidence of rickets has surged.
The skin cannot create vitamin D if covered in sunscreen or clothing, it is thought that a sun cream with SPF15 will reduce the skin’s ability to synthesize vitamin D by more than 95%. Many older people and those from the communities who tend to wear more modest clothing are amongst the population groups most likely to suffer deficiency in vitamin D. Dietary sources include fortified foods, eggs and fatty fish.
Essential fatty acids, or EFAs, are fatty acids that we as humans must ingest because the body requires them for good health but cannot synthesize them.
The term “essential fatty acid” refers to fatty acids required for biological processes, and not those that only act as fuel. EFAs support the cardiovascular, reproductive, immune, and nervous systems. The human body needs EFAs to manufacture and repair cell membranes, enabling the cells to obtain optimum nutrition and expel harmful waste products.
A primary function of EFAs is the production of prostaglandins, which regulate body functions such as heart rate, blood pressure, blood clotting, fertility, conception, and play a role in immune function by regulating inflammation and encouraging the body to fight infection.
Vitamin K is a cofactor in the production of blood coagulation factors (in the liver), osteocalcin (in bone), and matrix Gla protein MGP (cartilage and vessel wall). Accumulating evidence suggests that for optimal bone and vascular health, relatively high intakes of vitamin K are required.
View our Viridian range of Speciality Supplements range available online, with free UK delivery for orders over £40. Viridian Speciality Supplements from the Natural Health Store.
Viridian Nutrition, home of the leading name in ethical nutrition and beauty. Award-winning range of vitamins, minerals, herbs, organics, beauty, nutritional oils, speciality supplements, tinctures and balms dedicated to Purity, Environment and Charity.
Viridian is the leading brand of ethical vitamins, but what does this mean? Viridian was named as Best Buy in Ethical Consumer magazine and in The Good Shopping Guide. The magazine and annual directory commended us for our commitment to pure ingredients, environmental awareness and charity donations.
Dr Alex Richardson in the Daily Mail newspaper named Viridian’s ViridiKid Multi as the best children’s multivitamin due to the purity of the ingredients.
Ethics in nutritional supplements starts at the ownership of the company – dig a bit deeper into the company behind your daily vitamins and you might well find a giant pharmaceutical company or a mass-market mail order company. Viridian Nutrition is UK-based and family-owned and managed.